LITTLE ROCK – UALR Director of Athletics Chris Peterson has announced the hiring of Jonathan Feldman as the Department of Athletics’ new Director of Sales. A seasoned sales professional with 13 years of experience in the field, Feldman comes to Little Rock after spending the last two and a half years with the University of Arizona.
“We’re very excited to have Jonathan on staff as our new Director of Sales and as part of the Trojan family,” Peterson said. “He proven experience in marketing and sales at the collegiate and professional level speaks for itself, and we can’t wait to see what he can do at UALR.”
“I’m thrilled to join the staff here at UALR,” Feldman added. “I’m looking forward to getting started and meeting our donors and season-ticket holders.”
At Arizona, Feldman served as the Director of Ticket Sales where he was responsible for leading a six-person team responsible for the tickets of eight Wildcat sports. Feldman generated over $700,000 in group revenue during his time in Tucson, selling out contests ranging from football and men’s basketball to women’s soccer and softball.
Before his time at Arizona, Feldman was the account executive for business development with the NHL’s Carolina Hurricanes. While in Raleigh, he was responsible for over $250,000 in ticket revenue and grew business accounts to maximize the Hurricanes’ revenue. Also in North Carolina, Feldman spent time as a group sales account executive for the Triple-A Durham Bulls. Before that, he was back in the NHL in South Florida as the Senior Account Executive of Group Sales with the Florida Panthers.
Feldman also has experience closer to Little Rock. He spent more than three years on the staff of the NBA’s Memphis Grizzlies as their Group and Season Account Executive from 2003 to 2006. There, he was accountable for selling and servicing season ticket accounts and partial ticket plans. He brought in over $275,000 in ticket revenue while in Memphis.
A native of Orlando, Fla., Feldman earned a bachelor’s degree in marketing from the University of Central Florida in 2000.